Once you’ve gathered the information, you start thinking of a way to visualize it. Make sure to include real customers in the process, do not rely on your team to provide all the information about clients’ feelings, desires, and actions. The graph shows clearly the moments of truth that make you lose or acquire clients.īefore you start working on a customer journey map, think of a concrete problem that you want to address. It shows not only how people interact with the product, but also what they feel and desire. Through the customer journey map, you can truly empathize with your users. Here you can see the best tools that can help you visualize the map and make it a pretty picture that you would really enjoy analyzing. After that you are left with loads of information that is hard to present to the team. As a design agency, we know well how valuable can be an insight from a customer journey map that is based on good research.Ĭreating a customer journey map requires previous research, analysis, interviews. Whether you are building a new product, developing extra features, or finding ways to improve your retention rates, a customer journey map is a great tool.
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